Show me the cookies! There’s been a lot of talk lately about data in relation to display advertising. It’s not all that surprising, because it’s a great idea and the possibilities seem endless. There is a banner “renaissance” but a lack of performance metrics to make the whole accountable which, still poses some hurdles for [...]
Show me the cookies! De laatste tijd is er veel te doen over data in combinatie met Display Advertising. Niet zo verwonderlijk natuurlijk, want het idee is prachtig en de mogelijkheden lijken eindeloos. Maar met de “renaissance” van de banner en het ontbreken van performance metrics om het geheel accountable te maken, brengt het verhandelen [...]
A comparison between these two phenomena might seem a little bit odd, but the two have more in common than you think. In fact, the whole dynamics of online advertising can be seen in the ritual of dating. We all can identify with dating. In variably we have been on a date at some point [...]
Hide and Seek Recently the Dutch Government voted for an opt-in policy on cookies. The burning questions are how will this be enforced and implemented? How will this work (in practice)? What will this look like (on the web)? Is your IP address leading? Nobody knows. Local domain extension? No idea, everyone would drop their [...]